December 12, 2011… The world has lost a great man… and I lost my mentor and dear friend, Stan Harris.
He was the most genuine, polite and talented human being I will ever know. The lessons he taught me are innumerable and ingrained, inspiring all the work I do today.
As an avid photographer, Stan had a knack for composing images so that every element played a specific role in the photograph. I distinctly recall one photo of an old farmhouse, framed by trees, and supported by a quaint country bridge in the foreground, taken while visiting his daughter Sam in Arkansas. Separately, the elements would’ve looked incomplete, yet together they were captivating, and begged you to learn more about this old building.
When it came to business, Stan saw it through the same wide lens. By asking all the right questions, he would bring a client’s objectives into focus, while all the other details faded into the background. After listening to a few new client consultations, it became clear that many businesses had buried themselves in the details, and, to keep the analogy going, lost sight of their “big picture” goals. They had gotten too close to their cause and developed tunnel vision to the point they could no longer see the forest for the trees. They needed someone to open their eyes and help them refocus, and this was Stan’s gift.
So, when it comes to your business and its marketing, try and do the following every quarter:
1. Take a step back and review the “big picture” with a wide lens.
2. Bring your business objectives back into “focus”.
3. Close the “shutter” and capture your plan for the next three months.
Stan will be greatly missed by many, but he will never be forgotten. He was the inspiration for this blog, and by sharing his lessons, I hope you all can learn as much from him as I did.
If you have any questions, comment below or ask me directly on Twitter.
Until next time…