April 20, 2011, Budweiser launched an international campaign to introduce the world to Poolball…
“an idea that links two great passions of men, nightlife and soccer. A giant pool table over 7×3 meters long, with 15 redesigned soccer balls. Two teams of 2 friends standing on top of this huge table playing with the same pool rules. The difference is in “Poolball” you use your feet to shoot and not the club.”
According to sources at Ogilvy Argentina, campaign creators
While the game began as an experiential marketing event for the brand in Argentina, hosting 300 teams of two who competed live on ESPN and Fox Sports, the game has gained quite a following in the United States and beyond, and many bar and pub owners internationally are quickly attempting to replicate this game.
Recognizing the growing popularity of Poolball, Budweiser, an American company, has created and opportunity to bring millions of dollars and new jobs to local economies in hundreds of cities across the United States, by establishing the United States Poolball League, or USPL.
The USPL will work with municipalities to begin the process of building the first permanent Poolball Fields in the world! USPL will provide these municipalities with detailed plans and material lists, which the municipalities will put out for bid to local contractors, and Budweiser will provide the funding necessary to complete construction.
Cities will create local USPLs, hire staff, and recruit recreational Poolball teams to play in a format similar to the established World Adult Kickball Association and city adult softball leagues. Monies paid by teams will go to fund the league management and necessary field maintenance, creating jobs and revenue for local companies who take on the maintenance contracts.
Budweiser will be the de facto national sponsor of the USPL, and any leagues that may spin off internationally, and as such, will design the sponsorship inventory for the fields and have permanent placements on each field. Budweiser has announced that they will allow the local leagues to generate additional revenue for the league by selling sponsorships to non-competing brands and local companies. Budweiser, in a continued effort to market their products to an age appropriate audience and discourage under aged drinking, has recognized that these fields will be permanent fixtures in the community, visible to both adults and children, and therefore the signage will be designed such that it can be hidden during times of inactivity.
If you want to bring Poolball to your city, submit a request with link to this article on the Anheuser Busch Idea Site , Call Anheuser-Busch Headquarters at 1-800-DIAL BUD and mention this article, Email Anheuser Busch a link to this article, contact AB Employees like Keith Levy- VP of Marketing, Brand Managers, Sports Marketing Managers, or Event Marketing Managers you may be connected to on Linkedin.com, and talk to your local distributor about this fantastic opportunity! Lets get this on the AB Radar Screen!
* This article is fictional, but with your help, we could make it a reality! While Poolball was created by Ogilvy, the idea to create the USPL and bring jobs and money to our local economies was dreamed up by Tragash! With the right kind of support, we could help Budweiser make this game, the jobs, and revenue a reality for our local communities. Please share this article with as many people as you can, like it on Facebook, Retweet the heck out of it, and send it on to AB any way we can!