Tag Archives: Business

For Every Excuse a New Strategy

Stan was the first person to recognize my potential, and throughout our time working together, took pride in finding opportunities for me to learn and grow. His outlook on everything was infinitely positive, and to him a problem or challenge was an opportunity to identify an objective and address it through strategic thought and creativity.

When clients shared their business successes with us, Stan would congratulate them by saying “Glad you’re capitalizing on those opportunities.” But more often, opportunities came in the form of clients complaints about the most recent pain point in their business. Stan’s consistent response to these… “It’s just another opportunity.”

As business owners it’s easy to want to avoid the problems we encounter. We can justify them any way we want, but ultimately we are just hiding the true cause beneath excuses. It is our job to find the learning and improvement opportunities inherent in each challenge we face.

Try this going forward…

1. When thinking about your business, swap the word “Problem” for “Opportunity” permanently.

2. As opportunities arise, write them down. Sort them into “Long Term” and “Short Term”, determine how they fit within your “Big Picture Plan”, and make plans to implement them at the appropriate time.

No more excuses! Remember, a problem is just an opportunity to think strategically and creatively about a newly identified objective. In other words, an opportunity for success!

What’s your next big opportunity? 

I’d love to give you feedback on your next big opportunity or help you identify them. Please comment below or  contact me directly on Twitter.


Posted by on April 25, 2012 in Uncategorized


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Who are you? Building the foundation of your Brand

“First we need a logo!” said someone at the board meeting.
But what is a logo?
According to Wikipedia…
“A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.”
“Recognition”, an interesting word choice and place to start.
What exactly is it we are supposed to recognize?
Below are a few logos…
What do you recognize when you see them? Do they conjure specific thoughts and feelings immediately?
Beervana: Brand Dissection: Pabst Blue Ribbon Photo by

When you glance at the Pabst Blue Ribbon Can, you see the Red White, and Blue of the American Flag, the Blue Ribbon associated with first place in American Competition, and artistically rendered hops, all telling the story of an American made, award winning beer that America can be proud of.

Monster Energy Drink    Photo by

The Monster Energy M, a loudly colored image of a monster tearing through the darkness with major attitude, is the perfect image of their consumers, who live out loud with the goal of tearing through the noise of everyday life by truly being individual.

These logos are icons that carry with them a set of attributes, carefully defined by the companies, with which you, and other consumers associate, identify, and relate to everyday.

By carefully crafting a brand strategy at inception, these logos have come to mean everything about their brand to consumers worldwide.

So many businesses begin their branding process from the top down, loosely defining what they do instead of identifying who they are

Who you are, a set of attributes including your image, attitude, identity, value proposition, and more, is the foundation of your brand, the identity with which your consumers will relate, and ultimately, what should guide every action you take.

Ok, here’s the first Tragash Takeaway

Create an attribute outline of your product, brand, organization, or even yourself (after all, you are a brand too!).

Start by answering the question… Who am I?

Be very specific… You can never be everything to everybody.

Until next time…Thanks for tuning in!

If you have a specific marketing question you would like answered or a concept you would like covered, follow Tragash on Twitter, @tragash, comment and subscribe to the blog, or email him directly,

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Posted by on April 28, 2011 in Uncategorized


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