Tags: Advertising, Alignment, blog, Books, Brand, Business, Cause Marketing, consultation, Customer, Differentiation, Facebook, Innovation, Internal Readiness, Lake Tahoe, Marketing, marketing consultation, Michael Tragash, Nevada, Planning, Relationship Marketing, Reno, Reno-Tahoe, Return on Marketing Investment, Search Marketing, Social Media, Social Networking, Television, Tragash, Twist of Tragash, Twitter, Value Propositions, Word of Mouth
Thanks for tuning in to a Twist of Tragash, a blog covering real marketing solutions and real applications, inspired by real business, with a little bit of real life in the mix!
I’m Tragash… A University of Florida Gator graduate with a knack for marketing, transplanted from the humid swamps of south Florida to the beautiful High Desert of the majestic Sierra Nevadas. I live here with Ashley, my beautiful girlfriend and fellow Floridian, and Riley, our insane dog. We have spent the last few years exploring this area, seeking out everything it has to offer, especially great eats, music, and outdoor activities. We understand life is nothing more than the sum total of your experiences, and we take every opportunity to live it up and try it all.
The Reno-Tahoe area is an amazing place that has afforded me opportunities to grow personally and professionally. In 2009, I served as the Executive Director of the Muscular Dystrophy Association, establishing strong relationships with community leaders and local businesses, educating them on how to use marketing to leverage charitable affiliations and increase customer engagement. Things were going well but as a result of the recession, the local office closed mid 2010, sending me on to my next adventure.
So I began to dialogue with business leaders throughout the community about the virtues of innovative marketing and new media. We discussed their marketing woes and I shared my ideas in the hopes of securing consulting contracts. But in today’s economic recession, in a town as small as Reno, getting a business to invest in marketing, let alone a consultant, has been tough.
So, to keep the wheels turning, I’ve been handing out FREE SAMPLES of marketing consultation, and these are the stories I will be sharing with you. Some of my ideas have been put into action, and others have been set aside for a rainy day, but this is stuff anyone out there could use, and I hope they do!
Think of me as a virtual marketing consultant. Don’t be afraid to comment or ask questions. I am here to help.
As this blog grows, I hope to hand out more FREE SAMPLES to any business that needs the help! So if you, or someone you know, owns a business that could utilize my service, please have them subscribe to the blog and tweet me @tragash, or email me at firstname.lastname@example.org with FREE SAMPLE in the subject.
For more commentary on marketing trends, good eats, culture and life in the Reno-Tahoe area and beyond, follow me on twitter, @tragash.
Until next time!
I'm a Marketing Manager and a facilitator of marketing mojo whose mission is to empower business owners and operators to understand the rationale behind their marketing efforts and position a business for serious future growth. I aim to demystify marketing by showing businesses, large and small, how to develop a sound marketing strategy that addresses key business objectives with targeted tactics.