Tag Archives: Relationship Marketing

For Every Excuse a New Strategy

Stan was the first person to recognize my potential, and throughout our time working together, took pride in finding opportunities for me to learn and grow. His outlook on everything was infinitely positive, and to him a problem or challenge was an opportunity to identify an objective and address it through strategic thought and creativity.

When clients shared their business successes with us, Stan would congratulate them by saying “Glad you’re capitalizing on those opportunities.” But more often, opportunities came in the form of clients complaints about the most recent pain point in their business. Stan’s consistent response to these… “It’s just another opportunity.”

As business owners it’s easy to want to avoid the problems we encounter. We can justify them any way we want, but ultimately we are just hiding the true cause beneath excuses. It is our job to find the learning and improvement opportunities inherent in each challenge we face.

Try this going forward…

1. When thinking about your business, swap the word “Problem” for “Opportunity” permanently.

2. As opportunities arise, write them down. Sort them into “Long Term” and “Short Term”, determine how they fit within your “Big Picture Plan”, and make plans to implement them at the appropriate time.

No more excuses! Remember, a problem is just an opportunity to think strategically and creatively about a newly identified objective. In other words, an opportunity for success!

What’s your next big opportunity? 

I’d love to give you feedback on your next big opportunity or help you identify them. Please comment below or  contact me directly on Twitter.


Posted by on April 25, 2012 in Uncategorized


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Budweiser’s New Sport = New Money and New Jobs For Local Economies

Budweiser’s New Sport = New Money and New Jobs For Local Economies

April 20, 2011, Budweiser launched an international campaign to introduce the world to Poolball…

“an idea that links two great passions of men, nightlife and soccer. 
A giant pool table over 7×3 meters long, with 15 redesigned soccer balls. Two teams of 2 friends standing on top of this huge table playing with the same pool rules. The difference is in “Poolball” you use your feet to shoot and not the club.”

According to sources at Ogilvy Argentina, campaign creators

While the game began as an experiential marketing event for the brand in Argentina, hosting 300 teams of two who competed live on ESPN and Fox Sports, the game has gained quite a following in the United States and beyond, and many bar and pub owners internationally are quickly attempting to replicate this game.

Recognizing the growing popularity of Poolball, Budweiser, an American company, has created and opportunity to bring millions of dollars and new jobs to local economies in hundreds of cities across the United States, by establishing the United States Poolball League, or USPL.

Official Logo of the Game

The USPL will work with municipalities to begin the process of building the first permanent Poolball Fields in the world! USPL will provide these municipalities with detailed plans and material lists, which the municipalities will put out for bid to local contractors, and Budweiser will provide the funding necessary to complete construction.

Cities will create local USPLs, hire staff, and recruit recreational Poolball teams to play in a format similar to the established World Adult Kickball Association and city adult softball leagues. Monies paid by teams will go to fund the league management and necessary field maintenance, creating jobs and revenue for local companies who take on the maintenance contracts.

Budweiser will be the de facto national sponsor of the USPL, and any leagues that may spin off internationally, and as such, will design the sponsorship inventory for the fields and have permanent placements on each field. Budweiser has announced that they will allow the local leagues to generate additional revenue for the league by selling sponsorships to non-competing brands and local companies. Budweiser, in a continued effort to market their products to an age appropriate audience and discourage under aged drinking, has recognized that these fields will be permanent fixtures in the community, visible to both adults and children, and therefore the signage will be designed such that it can be hidden during times of inactivity.

If you want to bring Poolball to your city, submit a request with link to this article on the Anheuser Busch Idea Site , Call Anheuser-Busch Headquarters at 1-800-DIAL BUD and mention this article, Email Anheuser Busch  a link to this article, contact AB Employees like Keith Levy- VP of Marketing, Brand Managers, Sports Marketing Managers, or Event Marketing Managers you may be connected to on, and talk to your local distributor about this fantastic opportunity! Lets get this on the AB Radar Screen!

* This article is fictional, but with your help, we could make it a reality! While Poolball was created by Ogilvy, the idea to create the USPL and bring jobs and money to our local economies was dreamed up by Tragash! With the right kind of support, we could help Budweiser make this game, the jobs, and revenue a reality for our local communities. Please share this article with as many people as you can, like it on Facebook, Retweet the heck out of it, and send it on to AB any way we can!

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Posted by on May 5, 2011 in Uncategorized


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Who are you? Building the foundation of your Brand

“First we need a logo!” said someone at the board meeting.
But what is a logo?
According to Wikipedia…
“A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.”
“Recognition”, an interesting word choice and place to start.
What exactly is it we are supposed to recognize?
Below are a few logos…
What do you recognize when you see them? Do they conjure specific thoughts and feelings immediately?
Beervana: Brand Dissection: Pabst Blue Ribbon Photo by

When you glance at the Pabst Blue Ribbon Can, you see the Red White, and Blue of the American Flag, the Blue Ribbon associated with first place in American Competition, and artistically rendered hops, all telling the story of an American made, award winning beer that America can be proud of.

Monster Energy Drink    Photo by

The Monster Energy M, a loudly colored image of a monster tearing through the darkness with major attitude, is the perfect image of their consumers, who live out loud with the goal of tearing through the noise of everyday life by truly being individual.

These logos are icons that carry with them a set of attributes, carefully defined by the companies, with which you, and other consumers associate, identify, and relate to everyday.

By carefully crafting a brand strategy at inception, these logos have come to mean everything about their brand to consumers worldwide.

So many businesses begin their branding process from the top down, loosely defining what they do instead of identifying who they are

Who you are, a set of attributes including your image, attitude, identity, value proposition, and more, is the foundation of your brand, the identity with which your consumers will relate, and ultimately, what should guide every action you take.

Ok, here’s the first Tragash Takeaway

Create an attribute outline of your product, brand, organization, or even yourself (after all, you are a brand too!).

Start by answering the question… Who am I?

Be very specific… You can never be everything to everybody.

Until next time…Thanks for tuning in!

If you have a specific marketing question you would like answered or a concept you would like covered, follow Tragash on Twitter, @tragash, comment and subscribe to the blog, or email him directly,

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Posted by on April 28, 2011 in Uncategorized


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